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Founded in 2013 by Adam Gainsborough, This Is Now Agency is a forward-thinking Creative, Bookings and Management Company now based in Bristol after trading in London for three years.

Working with both established and emerging acts, This Is Now specialise in booking singular shows as well as full, perfectly routed tours throughout the United Kingdom, Europe and beyond.

This Is Now Agency’s team specialise in guiding artists as they make their way through the music industry at any level and we pride ourselves on working well with existing management teams to continue the growth of upcoming acts. We very much believe in fulfilling artists’ personal ambitions and ensure that the next steps made are the correct strategic decision for a successful music career.

This Is Now Agency continues to work very closely with a wide range of Promoters, Festivals and Creative Agencies to deliver unique entertainment and experiences throughout the year. We also actively host and promote our own This Is Now Agency events around the UK, featuring acts from our roster as well as showcasing other upcoming talent.